Florida Franchisee Plans Major Expansion

At least 14 new Zen Massage locations will open in Florida in a new, multi-year agreement effective January 1, 2011. Franchise CEO Randall Scribner announced major expansion plans for the Sunshine State today.

“This is the latest growth in a dynamic company with potential to quickly blanket the South and Southeast United States,” Scribner says. Florida is one of 7 states now with Zen Massage franchises.

The unique Zen Massage philosophy of high quality massage at affordable prices is one Americans are responding to, especially since there are no contracts and no membership fees. The Florida franchise owners, Lisa Eisenacher and her son Rob Proctor are firm believers in the Zen philosophy. They opened their first Zen Massage in Wellington, Florida in 2008. Their Boynton Beach location followed one year later.

Although Eisenacher and Proctor have definite plans for 14 new locations through the state, they hope to expand even further in the Florida market.

Interestingly, although the spa industry has taken a hit in the current recession, losing 10% of its business in 2009*, that has not been the case with Zen. The franchise is expanding under new leadership and focused marketing. The Zen philosophy of making a physically beneficial, luxurious treatment accessible to almost anyone is one American consumers appreciate.

The price of a Zen Massage varies slightly from market to market, although most start with a one hour Swedish massage for $49.99. Other types offered include hot stone, deep tissue or couples massage. There are service choices, but the Zen niche never changes: high quality massage everyone can afford.

No contracts. No membership fees.
Just high a quality spa massage at prices you can afford.


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